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WiMu Wine Museum
Castello Comunale Falletti di Barolo
Piazza Falletti - 12060 Barolo (Cn)
Tel. 0173/386697 - Fax: 0173/380714
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Web site:

Year founded: September, 2010
Owner: Barolo & Castles Foundation


Hours: Monday - Sunday: 10.30 - 18.00 - last entrance: 17.00
Special openings: 26 December & 1 January - opening at 14.00
Closed: Since 9 to 25 December - Since 7 January to 20 March

Full Price Ticket
€ 8,00

Reduced Price Ticket

€ 6,00

  • Over 65

€ 5,00

  • Groups of 12 or more people, with reservation
  • Students with “lo studio” card of the Province of Cuneo
  • Holders of the +Eventi Card

€ 3,00

  • Children from 6 to 14 years old
  • Disabled people and those accompanying them

Free Entrance

  • Children up to 5 years old
  • School groups (compulsory guided tour)
  • Holders of Carta Musei Torino Piemonte

Audio Guide
€ 3,00 (in Italian, French, English, German)

The WiMu is available as an independent course.
In the case that you desire a guide, prices are as follows:

Groups (min. 12 people, max 25) must make a reservation

  • In Italian: € 65,00
  • In any other language: € 75,00

Individual visitors are invited to call ahead of time to verify the availability of a guide and specify the time of visit if it is a weekend or holiday: € 4 adults, € 2 for 6-14 years old

Possible tastings.

Location: piazza Falletti.



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The visit

The WiMu visit is a descending course that winds through light and dark, sound and color, video and mechanisms that the visitor himself must activate to allow the installations to tell the story of wine. It is an authentic immersion into the culture of this age-old product.

The museum course involves and excites the visitor, taking him to the panoramic terrace on the second floor of the castle and down to the ancient cellars, the heart of the building, where Barolo wine was born in the mid-1800s. Little by little, as the visitor descends, the themes and installations connect and become concrete experiences.

In the beginning, nature is the protagonist, for its indisputable role in the creation of all wine. Here, the rooms wrap the visitor in another world – the natural world.

The course follows the discovery of wine in history and art, in the kitchen and in cinema, in music and literature, and in universal myths and local traditions.

The WiMu is a museum, but it is also a gift to the castle and the distinguished people who once lived here. This includes the last Falletti Marquis of Barolo, Carlo Tancredi and his wife Juliette Colbert, better known as Giulia di Barolo, and Silvio Pellico, an important figure during the Italian Risorgimento that unified Italy in the same years that Barolo was born in the surrounding hills.

Finally, there is the wine tasting. All 11 Barolo-producing towns of the Langhe are represented in the ancient wine cellars of the Marquis that today hold the Regional Enoteca of Barolo. Here, admire the greatest labels and most memorable vintages of one Italy’s most important wines. Purchase a bottle or two to make the WiMu experience last.
Italy’s most innovative wine museum, as well as one of the world’s most important, opened its gates to the public in September 2010. It is set in the heart of a territory that is famous for its wines, and in the halls and rooms of a castle with a thousand-year history.

Created from the imagination of François Confino, a designer of displays and installations in worldwide museums, the Barolo Wine Museum is an interactive voyage through culture and wine traditions. It plays on the millennia old beverage as a cultural product that is able to trace the evolution of entire civilizations, influence great artistic expression, and shape territories and their people.

It is wine’s close ties to humanity and how it is interwoven with our history and traditions across countless civilizations that the WiMu wishes to express. As Confino clearly stated:
«I have visited several museums dedicated to wine in the world. But none of them told of wine’s extraordinary cultural dimensions. It was fundamental that I create a creative and poetic museum course for visitors. Not a place where you learn how wine is made, but a place for talking about the relationship between "us" and "it."».

The museum visit is structured like a descent into the deep history and culture of wine. Delving into the mysteries and myths of the fruit of Bacchus reflects the physical sensation of reaching the heart of the Falletti Castle while following the course that begins on the first floor and finishes semi-underground.